Genuine Hype

Perhaps you’re familiar with the way hype—real, genuine hype—builds around anything. We build organic, almost grassroots buzz that you hear with your ear to the ground.

I was talking to my friend and they mentioned a service, it was just a comment about how amazing they were, but I took note. (call it business intelligence) This is the good old fashion word of mouth buzz and the marketers dream way starting point.

Marketing rule #1 Be Genuine. Hype doesn’t work with today’s consumers. They’re more savvy and more discriminating than ever, looking for products and services that are true.

Our gig is to create a whirlwind of speculation about the product and service getting it elevated from fan banter, to expert analysis to genuine hype.