Genuine Hype

This beautifully written memoir will appeal to expats all over the world who, as Moaveni puts it, “perpetually exist in each world feeling the tug of the other.” It will especially appeal to the young and hip “hyphenateds” who grew up in America but have always felt lost between two worlds, that of their family’s [...]

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Perhaps you’re familiar with the way hype—real, genuine hype—builds around anything. We build organic, almost grassroots buzz that you hear with your ear to the ground. I was talking to my friend and they mentioned a service, it was just a comment about how amazing they were, but I took note. (call it business intelligence) [...]

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