Really great book Lipstick Jihad

admin — Thu, 20 Mar 2008 19:45:26 +0000

This beautifully written memoir will appeal to expats all over the world who, as Moaveni puts it, “perpetually exist in each world feeling the tug of the other.” It will especially appeal to the young and hip “hyphenateds” who grew up in America but have always felt lost between two worlds, that of their family’s culture and that of their adopted country.

The fact that Moaveni is Iranian-American really doesn’t matter because her story will be familiar to all who have had to leave their homeland and grow up in a different world. Pick up your copy at LipstickJihad.com

Is It Driven by Genuine Innovation or Media Hype?

admin — Wed, 19 Mar 2008 15:53:08 +0000

Perhaps you’re familiar with the way hype—real, genuine hype—builds around anything. We build organic, almost grassroots buzz that you hear with your ear to the ground.

I was talking to my friend and they mentioned a service, it was just a comment about how amazing they were, but I took note. (call it business intelligence) This is the good old fashion word of mouth buzz and the marketers dream way starting point.

Marketing rule #1 Be Genuine. Hype doesn’t work with today’s consumers. They’re more savvy and more discriminating than ever, looking for products and services that are true.

Our gig is to create a whirlwind of speculation about the product and service getting it elevated from fan banter, to expert analysis to genuine hype.

Genuine Hype » Book Reviews

Really great book Lipstick Jihad

Is It Driven by Genuine Innovation or Media Hype?