Genuine Hype » Hardware Reviews http://genuinehype.com What you need to know Fri, 25 Dec 2009 03:53:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 Is It Driven by Genuine Innovation or Media Hype? http://genuinehype.com/2008/03/19/media-hype/ http://genuinehype.com/2008/03/19/media-hype/#comments Wed, 19 Mar 2008 15:53:08 +0000 admin http://genuinehype.com/?p=1 Perhaps you’re familiar with the way hype—real, genuine hype—builds around anything. We build organic, almost grassroots buzz that you hear with your ear to the ground.

I was talking to my friend and they mentioned a service, it was just a comment about how amazing they were, but I took note. (call it business intelligence) This is the good old fashion word of mouth buzz and the marketers dream way starting point.

Marketing rule #1 Be Genuine. Hype doesn’t work with today’s consumers. They’re more savvy and more discriminating than ever, looking for products and services that are true.

Our gig is to create a whirlwind of speculation about the product and service getting it elevated from fan banter, to expert analysis to genuine hype.

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